My book launches exactly nine weeks from today and the first question people ask is, are you going to do a book tour? The answer is: I did it last weekend. My book tour consisted of transporting high school textbooks from the dining room to teenager bedrooms so that extended family could celebrate a birthday dinner around an actual table. Turns out, ten city book tours only happen to celebrity authors and fictional protagonists. According to my publicist, appearances do not sell books. According to Guerilla Marketing for Writers, the average number of books sold at a book signing is…four.
Reader, I didn’t know it was going to be this hard. I thought once you signed a contract with a publisher you proceeded to the next level where things like grocery shopping, bill paying, and tooth flossing were outsourced. I thought my staff would hand me a boarding pass and point me to New York City and beyond. With no experience, no established audience, and no budget, what’s a debut author to do?
The challenge: Develop a unique book promotion plan that communicates the appeal of My Jane Austen Summer to readers throughout the world. The plan’s format and design are limited only by the designer’s creativity. Resources available: computer, materials found in the home, and imagination. Deadline: February 15. If you are successful, your book lives. If not, leave quietly.
Nobody told me I would have to use my imagination to solve problems!
Time is running out, but don’t worry. The same gray matter that brought My Jane Austen Summer into the world is working around the clock to solve The Challenge and keep the book from an early demise. Come back on February 15 when The Solution will be revealed. Although the plan is still under construction, rest assured it will require no hotel reservations, boarding passes, or invasive TSA pat-downs.